The Tom Merson Consulting Team is THE expert in marketing your products and services in the Greater Montreal area.
Tom Merson’s strength is its hands-on management approach. Focusing on the business as a whole. The Marketing of a product or service is not an isolated activity; it is but a single ingredient making up the culture of a firm. Each decision has a “cause and effect” on every aspect of your daily activities.
Whether a business start-up or an ongoing enterprise tackling a new challenge, Tom takes ownership of the situation. Finding the best solution, seeing it through and assessing the results is the caliber of service you can count on.
Having worked with a wide variety of businesses in many sectors, Tom Merson is experienced and amazingly effective in responding to your challenges. The latest technology is used in crafting your campaigns to achieve maximum results.
Your current business situation will be assessed for feasibility through market research and strategic planning. Who are your customers? What do they know about your products and/or services? Can you meet their demands? Are you easy to find? Solid concrete data is the foundation for a successful business plan.
Corporate Image and Branding
Update or create the image that will define who you are, make you stand-out in your market place and more importantly in-still confidence in potential clients.
Our team will study the environment in which you compete and present meaningful feedback and creative recommendations.
Your appearance impacts the way your clients will perceive you and your company. You professional image is a powerful tool to communicate clearly and quickly who you are and what you represent. Make sure you communicate a consistent visual message that is in sync with your professional goals.
Advertising and Promotion
Maximize the results you gain by investing your hard earned dollars in fine-tuned, targeted advertising and promotional campaigns. Are you using the latest cost effective technologies available to you?
Reach and frequency are needed to be effective in your target market. Media selection and performance evaluation are crucial in assessing the return on your advertising dollar.
Deliver your message in a clear, concise, powerful and professional manner.
Maximize results from product or service launches, trade shows, open houses.
We all have competition! Who are they and where do you fit in the scheme of things. Are you the leader? More importantly, how do your clients view you. Market share and positioning play a key role in defining competitive opportunities.
What is the life cycle of your products? Are you prepared for a competitor’s assault on your leading line of products? Are all of your products profitable? These are some of the questions you must ask yourself with a view to the future growth you desire.
Sales Structure Analyses
How effective is your sales structure? Fine tuning can reduce costs, increase results and provide trackable data for better business decisions. Are you reaching all your potential markets?
Marketing Strategy and Execution
Define the business you are in and construct your business plan with specific measurable goals. Take aim at markets with maximum potential. What is your niche? What are the most cost effective distribution channels and how to get noticed.
Results at what cost? Are sufficient funds available? Control spending creatively. Co-op and partnering plans.
Measure demand. Who wants your product, where do they want it and why? Are you geared -up to meet the demand?
Test before you invest. Upfront feedback permits those minor or major modifications needed to achieve success.
Social Media Optimization
Optimize the benefits of “SOCIAL MEDIA” to grow your business. Profit from state-of-the-art “INBOUND MARKETING” campaigns. Implement those measurement tools that assess traffic generated by your campaigns through an ever-expanding list of Media such as : LinkedIn, Twitter, Facebook, Google+ and Email. Apply the rules of Segmentation and Pertinence in deploying your campaigns.
Our web developers will handcraft your site to convey your specific image and message. Stand out from the competition with state-of- the-art high quality websites, hand-coded with W3C standards compliant code.
Maximize search engine ranking and provide beautiful and clean layouts and content to your audience.
Whether your need is for a dynamic web presence complementing your existing business plan or a fully interactive e-commerce business, we will create an efficient, results oriented website for you.
As a complementary distribution channel or exclusive business plan.
E-Business – Business to Business Websites
Open channels of direct communication to and from key accounts. Build loyalty, lockout competition.
Tom Merson re-established his practice in 2008 after decades of work experience providing Marketing Solutions to B2B & B2C businesses of all sizes. Coupled with 21 years in his own business has equipped him with the necessary skills to provide you with creative answers to succeed in today’s economy. Use today’s powerful technology to drive your business to new levels of sustained growth.